Thursday, November 24, 2011

Zoya Kissy rocks it in the Dec. 2011 People StyleWatch: Glaze Craze

Zoya Nail Polish Glaze Craze!
People StyleWatch is onto the latest trend in nail polish created by the color experts at Zoya this holiday season ... Zoya Bar Glitter Glazes!!! 

Zoya Gems and Jewels, new for the Holiday 2011 season, features three new bar glitter glazes paired with complimentary metallics to really rock it out.

Zoya Kissy, a new pink/red nail polish glaze craze color is a twinkling, sparkling, glittering party hue that works alone as a glaze (Feeling wild? Layer two or three coats for a fun shag metallic nail look) or as a beautiful topper when layered over other shades for your own unique effect. We suggest a coordinating metallic like our new Zoya Izzy as the base to create nails that really pop! 

Looking for the look in another shade? Zoya also has Zoya Twila (blue bar glitter glaze) and Zoya Rina (green bar glitter glaze)... If you can't decide, we understand. That's why we created a box set of all three, the Zoya Gems Trio (shown here)!

Zoya is the new color of fashion!

c) 2011-2012 Art of Beauty Inc. All rights reserved.

Wednesday, November 23, 2011

Marie Claire Italy spotlights Zoya Smoke and Mirrors Nail Polish Collection

Zoya is the new color of fashion! 
The Italian(IT) online edition of Marie Claire Magazine recently featured the lovely Zoya Smoke and Mirrors Collection.

See the entire article in Italian here or the "google" translation of the article below.

Translation of Article...
It is unusual to see communication for an enamel picture of a pregnant woman. In this case the belly is the message that emphasizes the delicacy and safety of the formula glazes Zoya, because they do not contain formaldehyde, toulene and camphor. In addition to highlighting the research of the ingredients, Zoya promises a longer life (in America has won the Beauty for this All Star) and a choice of around 180 shades to match to your skin. We tried the nuances of the Fall Winter 2011/201 Smoke & Mirrors from Maison Mamì in Milan with Valentina Table, makeup artist and image consultant.
The most common errors?There are two. The first is to err on the cutting of cuticles. In fact this will ignite. It is a gesture to make to the professionals. At home, best to stick to push them with the appropriate tool. It is a less aggressive gesture, and the nail will still be aesthetically beautiful and clean, with no risk of damage. The other is that to save time may not apply to the base, which not only facilitate the preparation of the enamel, is also protective. Some formulas contain substances that it would be better not to be absorbed from the nail also can stain.
Three steps for the perfect manicure?A good oil to soften cuticles details associated with the first two, that is a good base and pushing, without cutting, the cuticles.
How do you choose the right color?Now we tend to prefer a glaze on your hands other than his feet, but it is a fad, as it was first worn strictly color counterpart. Only those who wanted to be a bit 'eccentric dared different colors, or rather seemed almost kitsch. As in fashion: the bikini for example, until a few years ago was totally coordinated, but now the two pieces are mixed.
It is important to pair with the tones of your skin?Sure, it's like a dress, some shades enhance their color, others give the opposite effect. For example, the tones (smash) look great on a dove on the skin, as they change and become strong and aggressive on the darkest. In general, a lunar skin tone matches perfectly natural to brown to green. On dark skin is beautiful contrast that create the most vocal tones. The shape must not be underestimated and must be matched to the shape of the hand. For example, now is the time of square nails, but they are only good to those who have long, tapering fingers.
The new aspect in recent years?The arrival of new pallets made to go beyond the usual standards. First though there were already other colors were the same ones required: red, burgundy, natural, or at most black. The fashion of dove has launched a new variety, less traditional choices. Besides, not all dress the same way.

Zoya Nail Polish Color Days - Thanksgiving Weekend Promo Announced

Celebrate the Holiday Season with us...
November 24 - 28, 2011(offer ends 11/28/2011 - 11:59 EST)
November 24 - Thanksgiving
November 25 - Black Friday
November 26 & 27 - Thanksgiving Holiday Weekend
November 28 - Cyber Monday

Shop Online Anytime at

SPECIAL OFFER*... Color Days Only
FREE Zoya Nail Polish CODE OFFER!
Buy anything* at and get a code for a FREE Zoya Nail Polish to use on a future purchase. One time use code will be placed into your account after the order ships - code will be valid for 90 days.

Zoya Color Box Gift Sets... Buy 3 - Get 1 FREE OFFER!
Purchase three of the new luxury Zoya Color Box Gift Sets ($24 each) and Get One FREE! Offer includes free expedited shipping to make sure your gifts are delivered in time for holiday gift giving!

See all of the new Zoya Color Box Gift Set color combo options here...

We started the offer a day early - we just love the Holidays
and we didn't want to make you wait for this incredible offer :)
No code required for SPECIAL OFFERS. Valid on purchases* made between
11/24 and 11/28/2011 (11:59 PM EST).

Zoya Color Box Gift Sets always feature free shipping - even if you only buy one.

Zoya is the new color of fashion!
Over 300 toxin free, vegan friendly colors and treatments to choose from.
Online shopping 24 hours a day!!!

*Excludes Zoya Color Spoons. Continental US only. Not valid in conjunction
with other discounts or offers. Restrictions apply - See for details.

Tuesday, November 22, 2011

Project Runway inspired Nail Art using Zoya featured on Stylist

Congratulations are due to Cristina at one of our favorite nail polish blogs, Let Them Have Polish

Cristina's Mondo Guerra (Project Runway alum) Inspired Nail Art was recently featured on the Stylist and she used Zoya Nail Polish in Raven to make it happen!

Zoya is the new color of Fashion! 

Find Zoya Nail Polish in Raven and over 300 other, long-wearing toxin free* shades and treatments on

$8.00 (US)

* Zoya Nail Polish and Treatments are vegan friendly and completely free of formaldehyde, toluene, dibutyl phthalate (DBP) and camphor.

See Zoya in the Lucky Magazine: Nov 2011 Jewelry Guide

A  Royal Blue Manicure...

We found a beautiful Heirloom Jewelry Guide feature (page 136) in the November Issue of Lucky... upon reading the credits our hearts filled with glee to find our beautiful color mentioned in the nail credit. Thanks to editorial manicurist Naja Green.

Choose Zoya Nail Polish in Ibiza, Indigo or Cynthia to recreate this stunning blue nail polish look yourself.

Zoya is the new color of Fashion!

Bloggers are feeling the Zoya Feel Nail Polish Collection

Feel the color... 
Feel the beautiful full-coverage winter neutral creams of the Zoya Feel Collection!

HauteLacquer, Rainbows and Sparkles and The PolishAholic all have lovely Zoya Feel Collection swatches to help you decide exactly which one is your new neutral.
__  __  __

"Overall, all the polishes had great application and were easy to work with. Kennedy was the only one I struggled with and had to use three coats to cover bald spots. These are all very wearable and would be great for the workplace and perfect for Winter! Leave it to Zoya to make neutral creams so unique. These all look really great with darker skin tones like my own; so if you were hesitating to buy these before...don't! A few of my favorites were Kristen, Megan and Avery."
__  __  __

"Overall, this collection is a winner for me. So simple, yet so sophisticated... and shades to flatter all! All of the polishes had great formulas and were completely opaque in 2 coats across the board."
__  __  __

The PolishAholic has a wonderful set of fresh Feel Collection swatches to enjoy.

"Kristen is a pale blue grey. I love this one, it's such a gorgeous shade. I've been waring it for a couple days ... Out of everything in this collection I have a feeling I will be grabbing for this one the most."
The PolishAholic

Monday, November 21, 2011

Elle Magazine names best winter colors including Zoya Nail Polish in Gia

Elle Magazine names best winter colors and includes Zoya Nail Polish in Gia as it's pick for Hollywood Red!

...and a positive nod is given by the editor to the exclusive toxin free Zoya Nail Polish* formula.

Zoya Gia and all of the incredible Zoya Red Nail Polish choices are available on

$8.00 (US)

* Vegan Friendly, Zoya Nail Polish and Treatments are completely free of formaldehyde, toluene, dibutyl phthalate (DBP) and camphor.

New Holiday Item: Zoya Color Box Gift Sets


This beautifully packaged, deluxe gift item is arriving just in time for the Holiday season. All you have to do is order one (or two or three)!

The Perfect Gift!
The NEW Zoya Color Box Gift Sets arrive in a crushed velvet collectors box with three pre-selected Top Selling Zoya Nail Polish* Shades (0.5 oz -  full size bottles).  Each box comes individually packaged in a black glossy gift box which is then individually wrapped in custom "Zoya" tissue paper.  The Color Box Gift Sets make the perfect gift for friends, family, co-workers, teachers or just as a personal treat.

Our Color Expert has personally selected twelve Zoya Color Box gift trios for you to choose from. Each trio features three proven, best-selling shades from classic reds to beautiful beiges to soft grays to spectacular sparkles – they are all there – beautifully packaged and ready to celebrate the season!

Every Zoya Color Box Gift Set qualifies for FREE EXPEDITED SHIPPING to make sure your gift arrives in time for the holidays.

$24.00 (US)
BONUS: Free Shipping on all
Zoya Color Boxes.

AVAILABLE: 11/22/2011
Exclusively on

See the video here!

NEW: Want to send this as a gift? Use the "Gift Option" at checkout and we will remove all price information from the order and let you type a message to that special someone.
* Vegan Friendly, Zoya Nail Polish and Treatments are completely free of formaldehyde, toluene, dibutyl phthalate (DBP) and camphor.